Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A number of shopping organizations are turning to server-side monitoring as a way to improve their data collection processes. While it requires much more technical knowledge than routine GTM and might present extra prices, it can cause better precision and even more trusted information
Pixel monitoring uses a piece of code to register conversions on your web site. It's simple to establish and much less vulnerable to ad blockers.
1. More precise information
The standard approach of tracking conversions on an internet site, using pixels, is having difficulty with altering web browser personal privacy plans. This indicates that the information being sent out to Google Advertisements, Facebook Manager and other platforms is less accurate than it should be.
Server-side tracking is a much more protected choice that assists to bypass these limitations, as it's loaded from your own domain and treated as first-party code, implying it's less likely to be impacted by ad blockers or other safety procedures. This supplies extra exact information and an extra full image of customer trips throughout networks.
Furthermore, this kind of monitoring enables services to track conversions outside of the web site, such as telephone call and in-store check outs, which can be tough for pixel-based monitoring. This versatility provides marketing professionals a lot more ownership over the data they send, and makes it easier to comply with various information regulations. It's additionally a whole lot much less prone to scams, as it's more difficult for fraudulent actors to adjust the system by modifying the postback link.
2. Much better control over data.
Server-side tracking allows businesses to accumulate and improve information before sending it to third-party analytics/advertising platforms. This improves data efficiency and precision, which can assist marketing professionals make more informed marketing decisions.
Typical pixel monitoring counts on JavaScript tracking codes that are put in site visitors' internet browsers. These tracking codes are commonly obstructed by ad blockers, which can result in information collection disruptions and incorrect results. Server-side monitoring allows companies to bypass these limitations and provide exact, constant data that is much less prone to interference.
This type of monitoring likewise allows organizations to track conversions that happen outside of the site, like call and in-store purchases. This is essential given that brand-new privacy policies such as Apple's Intelligent Monitoring Prevention (ITP) limit the service life of cookie-based tracking pixels to 7 days. This is a key reason that S2S is much more reliable for organizations looking for to adapt to these adjustments.
3. Less prone to scams
Server-side tracking makes it possible for services to manipulate information payloads before it gets to third party endpoints, boosting safety and privacy. This is specifically essential as various web browsers and platforms significantly alter just how they manage cookies. For example, in iphone 14, Safari will only supply first-party cookie data and will certainly not enable pixel-based tracking. Utilizing server-side tracking, you can bypass these constraints and continue to track conversions that took place outside of your site.
On top of that, server-side tracking allows you to catch user information directly by yourself servers. This gets rid of dependence on 3rd parties, which can be susceptible to violations and privacy offenses.
A server-side tracking system is a collection of instructions that informs your website's web server what events to tape. This data is after that sent out to analytics tools like Google Analytics and Facebook Organization. It's likewise made use of to set off event-based advertisements, such as retargeting. In contrast, pixel monitoring is an alternative technique that uses a little item of code on your website to accumulate data from customers.
4. Simpler to apply
Server-side monitoring is a data collection process that takes place on the site's very own server, bypassing web internet browser limitations. This indicates that data gathered by the website/app is first sent out to the server where it's processed and afterwards forwarded to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this technique is that it reduces the range of information management and provides companies much more control over transmission, making it normally more reliable. Therefore, it's less susceptible to information challenges caused by points like a busted connection or an active advertisement blocker being installed.
With OWOX BI's Server-Side Tracking, your service can collect real-time conversion data similarly that you would certainly with pixels or a cookie, but this is then passed straight to your advertising and marketing tools on the server. This permits you to have even more accurate last-click attribution data and aids make certain compliance with privacy laws such as GDPR. Moreover, it also prevents the monitoring limitations imposed by web browsers and advertisement blockers.